Odor neutralization is the actual removal of odor molecules through a chemical reaction and is predicated on physical contact of a neutralizing agent with a malodor molecule. Effective neutralization results in an active chemistry reaction that ultimately changes the molecular structure of the malodor compound, and thereby effects the receptors in our olfactory senses. In contrast, masking does not alter the molecular structure of the malodors but rather seeks to overwhelm (or mask) those molecules with additional more pleasant-smelling molecules; however, this approach is often ineffective as the resulting odors from the mix of odor compounds can itself be a nuisance. For this reason, the proper approach to industrial odor mitigation and commercial cannabis odor control has been and remains neutralization.
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